Twitter Commandments

Ford Mustang GT at Art Institute of Houston Event

Ford Mustang GT at Art Institute of Houston Event

I have only been active on Twitter for 13-months at @jasonrspencer .  I have a modest following. Everything I have learned comes from empirical rather than theoretical learning. I am publishing this post  mainly for my students who I advise regularly on personal branding and as an aid to people in need of practical no thrills Twitter advice.

  1. Be aware of how you tweet — keep cursing like a sailor and net lingo and sexting acronyms like OMG, BRB, LOL, LMAO to a minimum
  2. Be aware of what you tweet — your recent topless photo, your new pedicure, your inebriated meth experiment or your hatred for fat people have no place on-line. Keep it professional as Twitter is a public forum. Whenever you post, use this simple litmus test – make sure that it is something you would not be ashamed for your mother or your boss to read – because in all likelihood they will.
  3. Curate high quality content of interest to your community. Apply the 80/20 rule, post 80 percent of high quality content from other sources instead of your own.
  4. Do not over tweet your content throughout the day. Nobody cares about you and your sales pitches and gratuitous self-promotion or your asinine opinions about politics and religion. Nothing is more boring than a windbag and that is how you sound if you over tweet your self-righteous dross. Back in the day, I remember following a guy on Twitter through LinkedIn that posted every moment of his life from his morning Star-Bucks coffee to his stop at the podiatrist to remove toe fungus. . . we do not care! Note life streaming today is dead – in fact no one uses the term anymore.
  5. Do not blindly follow people for the sake of following just to build brand presence. One minute you are seeing tweets from an entrepreneur the next minute a naked man’s butt crack from Dr. Dark’s 50 Shades of Shady pops up on your Twitter stream in the workplace. Not a smart move. Selectively follow people from legitimate sources – however if you do follow in masse be prepared to spend serious time weeding out the undesirables.
  6. Do not perform a Twitter hookup aka “one night stand” by following a person and then unfollowing them when they follow you back. This reeks of amateurism.
  7. Do not completely automate your feed. Nothing is worse than a Twitter feed that posts exactly at the same times every day like clockwork.
  8. Do not use auto-responders at all! Programs like True Twit and unfollow spy with canned responses clutter up DM box and annoy people. I will not read your book or visit your blog or connect with you on Facebook if you invite from an auto-responder. You come across as a thirsty guy trying to hook up with every girl on the street he meets. Serious desperation in marketing and business is a turn off.
  9. Twitter like all social media is becoming more and more a visual medium, so use visuals whenever possible to make your Twitter feed more appealing.
  10. #Twitter #is #not #Instagram. #Excessive #hash #tags #confuse #and #irritate #people. Excessive hash tags are not only unprofessional but highly ineffective.
  11. Twitter is a live broadcast platform so people who tweet to you expect you to respond more regularly then on other social media platforms. If you do not respond for days people will think you are rude.
  12. Use retweets to share other people’s high quality content – never steal their content as your own.
  13. If you want to share your Twitter replies with everyone on your time line place a “.” or another character before the name of the person so it will be viewable by everyone on your time line.
  14. Get involved directly with your Twitter community by holding a Twitter chat even spontaneously just start tweeting out thought provoking questions to engage with your community.
  15. Clean the deadwood. Delete unfavored or unretweeted content. Do not keep retweeting it later in the day – learn from what your community likes and give them more of it. People judge you by what’s at the top of your time-line so be smart.

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Twitter Commandments

One Response

  1. Interesting.

    Dr. Pam Young September 12, 2015 at 1:29 pm #

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