You Are Your Brand! Notes on Personal Branding!

Photo Courtesy: Ryan Rancatore

Photo Courtesy: Ryan Rancatore

A Note about Personal Branding. The differential in branding is you. Try to answer this question for me, what unique interests and passions do you bring to the world you engage in? What message do you wish to convey?

Here some pointers I have learned while teaching social media:

•Create a clean, consistent appearance across the platforms you engage in.

•Avoid visual clichés in branding. Do not tile graphics, heist copyrighted artwork or display bright, gaudy or dank, dark brand design.

•Be careful about the key words you select to describe yourself online.

•Don’t be kitsch or erratic or bazaar!

•Your employer and your neighbors do not need to know you love 50 Shades of Grey.

•When selecting images, focus on the message you want to convey. Even if the platform is informal, show some forethought and good taste.

•Be receptive to your audience, nobody cares that you had a bad night out or got a new cheetah tattoo — focus on a consistent message that you want to convey to prospective employers and new friends, treat your social media presence like you are a public figure, because in reality you are!

•If you are going to engage — post regularly– not about you- remember engagement means sharing and taking an interest in other people

•At the minimum, engage on LinkedIn and Twitter regularly for your public personae.

•Keep your Facebook profile private – and be extremely careful what you share publicly on Facebook. Don’t make your boss your friend on Facebook and be selective about who you friend. If you wish to engage on Facebook publicly create a public Facebook page for your interests or career.

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