A Not So Nice Note On Personal Branding

Some serious advice ladies and gentleman regarding Personal Branding—the way you use social media to package yourself to the world! Like it or not, you are online today a commodity no different from Coca-Cola or Red Bull.

Image source Boochi http://p11281135.our.dmu.ac.uk/2013/04/09/branding-i-dont-know-where-to-start/personal-branding-brand/

Image source Boochi http://p11281135.our.dmu.ac.uk/2013/04/09/branding-i-dont-know-where-to-start/personal-branding-brand/

If you dread what I am telling you and choose to not heed my advice; yet still aspire to work in any aspect of education, business or entrepreneurship or in the mass media or the creative arts or knowledge work and ignore these words then you are like a Vincent van Gogh on Crystal Meth- a hermit creating for no one.

Simply stated, you are what you post! Personal Branding is everything today!  You are how you present yourself to the world; and not just employers are taking notice. We live in global community.

Posting sexist comments, off color remarks, and hate speech masked as humor; won’t fly anymore because everyone is watching. The age of political correctness and political incorrectness; freedom of speech for the sake of freedom of speech is officially dead. Mark my words – everything you say and write today across any communication device is becoming a matter of public record – and the world will hold you accountable.

Nobody is perfect, but at least try to be intelligent. Digitally documenting your debauchery and hedonism is dumb. 420 where it’s illegal is a red flag to big brother. I know a tattooed man who openly brags in the workplace about his proclivity for Cannabis consumption—guess who always gets big brother’s monthly drug tests?

Unless you aspire to be a stripper, bikini model or a dude that lets it all hang out with them — turning your personal Facebook, LinkedIn, Google +, Tumblr, and Instagram (Instaporn) account into a Tinder App recruitment tool aka a way for you to Kick it! Or a way for you to relive 50 Shades of Stupid or Dungeon Porn fantasies — is a very bad idea! Think before you post anything.

Remember online just like in life you are who your friends are. Friending everything in a thong — is telling the world you are a CREEPER – remember your Mom and your Grandmother know that you are friends with Tiffany Tickles the stripper from the Girls of Galveston Club.

In summary, do not post anything even with privacy settings on – if you would not want the world to know about it.


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A Not So Nice Note On Personal Branding

4 Responses

  1. I always enjoy your blog, Jason. And I agree with you completely! This makes me very curious if you were inspired by something (or a series of somethings) you’ve seen lately (you need not answer). There are some catastrophes out there for sure. And I think some of us take for granted that people realize what they are doing when they post online…. but some people really just don’t understand. And I really just might have you to quote you on this because it’s fabulous: “….like a Vincent van Gogh on Crystal Meth- a hermit creating for no one.”

    Christin Kardos August 29, 2014 at 12:07 pm #
    • I really really appreciate you reading my blog ! I was motivated by several people in parricular because what ever happens to them filters into you and if its a family member friend or student you just cant ignore them. Hmm this coul d make a great idea for another post..

      Jason August 29, 2014 at 12:14 pm #
  2. Simple yet effective advice, Jason. I totally agree with you. I’ve been embodying this philosophy for a long time because you never know who’s watching and privacy means nada on the Internet. Your personal brand is what you say and who you follow because those are two of things you have the most control over. It may be the Internet but it’s still real life. Great post!

    Marc A. August 31, 2014 at 6:13 pm #
    • Thank you for your feedback! Marc — I greatly appreciate it! I wrestled with explaining this for a while; even today people to do not realize how important their online reputation is to the world around !

      Jason September 1, 2014 at 4:38 pm #

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