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Archive | Social Media

Seth Godin’s Paid, Phil Libin’s Freemium, Jimmy Whale’s Platform with A Purpose

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Seth Godin is a masterful writer. His recent post Better then Free struck a nerve with me. In many ways, Seth is right! A lot of people give away tons of free content hoping to generate income later.  Often much of it is a regurgitation of other people’s work and philosophies. If someone really has something unique […]

The Real Power of Social Media

The real power of social media is the power of social engagement – so many businesses and so many people believe it’s simply a one way posting vehicle like a message board or traditional media outlet. They got it all wrong. The real power in social media is the power to shape and transform the […]